BLUETIK DIGITAL DATA PROTECTION POLICY
1. Purpose
This Data Protection Policy outlines how Bluetik Digital Pvt. Ltd. collects, processes, stores, protects, and manages personal and business data while delivering its services.
2. Scope
This policy applies to:
- Clients
- Website visitors
- Business partners
- Employees (where applicable)
- Third-party service providers
- All Bluetik Digital services and platforms
3. Types of Data Collected
Depending on the service, Bluetik Digital may process:
Business Information
- Company Name
- GST Number
- Business Address
- Authorized Contact Details
Personal Information
- Name
- Email Address
- Mobile Number
- Designation
Campaign Data
- Customer mobile numbers
- Message content
- Template IDs
- Delivery reports
- Campaign analytics
Technical Information
- IP Address
- Browser information
- Device information
- Website usage data
- Cookies (where applicable)
4. Purpose of Data Processing
Data is processed only for legitimate business purposes, including:
- Service activation
- Campaign execution
- Customer support
- Billing and invoicing
- Account management
- Reporting and analytics
- Regulatory compliance
- Service improvement
5. Data Security
Bluetik Digital implements reasonable administrative, technical, and organizational safeguards to protect data from unauthorized access, alteration, disclosure, or destruction. Security measures may include access controls, encryption where appropriate, secure authentication, regular backups, and system monitoring.
6. Confidentiality
All client information is treated as confidential and is accessible only to authorized personnel who require access to perform their job responsibilities.
7. Data Sharing
Bluetik Digital does not sell client or customer data.
Data may be shared only:
- With telecom operators for message delivery
- With Meta or other messaging platforms for approved services
- With trusted technology partners necessary to provide services
- When required by applicable law, court order, or government authority
- With the client's prior authorization, where applicable
8. Data Retention
Data is retained only for as long as necessary to:
- Deliver services
- Meet contractual obligations
- Comply with applicable legal and regulatory requirements
- Resolve disputes and maintain business records
After the applicable retention period, data may be securely deleted or anonymized.
9. Client Responsibilities
Clients are responsible for:
- Collecting customer data lawfully
- Obtaining valid consent where required
- Maintaining accurate customer records
- Uploading only authorized data
- Complying with applicable privacy and messaging regulations
10. Data Subject Rights
Where required by applicable law, individuals may request:
- Access to their personal data
- Correction of inaccurate information
- Deletion of eligible personal data
- Restriction or objection to certain processing activities
- Withdrawal of consent, where processing is based on consent
Requests will be handled in accordance with applicable legal requirements.
11. International Data Transfers
Where services involve international technology providers or infrastructure, data may be processed outside India. Bluetik Digital will take reasonable steps to ensure appropriate safeguards are in place, where required by law.
12. Third-Party Services
Some Bluetik Digital services rely on third-party platforms such as:
- Meta (WhatsApp Business Platform)
- Telecom Operators
- Cloud Hosting Providers
- SMS Aggregators
- Analytics Providers
These providers operate under their own privacy and security policies.
13. Data Breach Management
If Bluetik Digital becomes aware of a data security incident affecting client data, it will investigate the incident, take reasonable steps to mitigate its impact, and notify affected clients where required by applicable law or contractual obligations.
14. Policy Updates
Bluetik Digital may update this Data Protection Policy periodically. The latest version will be made available on the company's website and will become effective from the stated effective date.