How is RCS Different from SMS?

RCS is a next-gen messaging channel that transforms SMS into rich, interactive, and branded messages with images, videos, buttons, and verified profiles—delivered directly in the user’s default messaging app, with no app download required.

Feature

Text Limit

Media Support

Buttons

Analytics

Brand Verification

Interactivity

SMS

RCS

160 characters

❌ No

❌ No

❌ No

Basic

Low

No character limit

✅ Images, Videos, GIFs

✅ Yes (CTA buttons)

✅ Verified Business Profile

Advanced (Read, Click, Engagement)

High

Promotional RCS

  • Offers, discounts, product launches

  • Rich creatives with CTA buttons

Example: Product banner + “Buy Now” / “View Offer” button

Transactional RCS

  • Order confirmation, booking updates, payment status

  • Trusted and branded delivery

Conversational RCS

  • Two-way messaging

  • Chatbot or live-agent support

How Does RCS Look to the Customer?

RCS messages appear inside the default Messages app (Google Messages) with:

  • Verified brand name and logo

  • Rich images or videos

  • Interactive buttons

  • Clean chat-style interface

Reach out to Bluetik Digital for tailored communication solutions designed to help your business connect, engage, and grow.

We specialize in smart, data-driven messaging across SMS, WhatsApp, RCS, IVR, and digital channels, ensuring reliable delivery and measurable results.

Partner with Bluetik Digital to build meaningful customer relationships through secure, scalable, and performance-focused communication strategies.

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